Volume 11 Issue 2 (2026)
Articles
Positioning Grand Junction as a Premier Golf Tourism Hub: A SWOT Analysis
Tevfik Demirciftci and Eunkyeong Jung
Guests attitude and purchase intention towards hotel brand extension
Daegeun Kim, Eun-Kyong (Cindy) Choi, Tanya Ruetzler, and James Taylor
Beyond The Aisle: The Essential Guide for Event Planners to Navigate Cultural Diversity in Weddings
Ellee N. Marsh and Mary Olle Dr.
Pricing Hawaii: When Discounts, Fees, and Transparency Collide in Hotel Pricing
Kody Dominguez and Ingrid Lin
Building Consumer Trust in Short-Term Rentals: A Literature Review on Factors Influencing Consumer Booking Motivations and Trust Formation
Alyssa N. Thornton and Kiyan Shafieizadeh
Robot Ready, Deploying Semi-Autonomous Food Delivery Robots
Betsy Bender Stringam, Somang Min, and Jennifer Martinez
