Author ORCID Identifier
Tevfik Demirciftci: https://orcid.org/0000-0002-3706-2147
Executive Summary
This research report examines how experienced golf travelers perceive Grand Junction (GJ) as a golf tourism destination. Based on in-depth interviews, the study uses a SWOT-based approach to identify strengths, weaknesses, opportunities, and risks from the golfer’s perspective. Findings show that GJ is valued for its affordability, natural scenery, variety of courses, and extended playing season, but its potential is hindered by limited coordination among tourism stakeholders. The results suggest that stronger collaboration among golf courses and local businesses could enhance GJ’s appeal as an accessible and distinctive destination for golf tourism
Recommended Citation
Demirciftci, Tevfik and Jung, Eunkyeong
(2026)
"Positioning Grand Junction as a Premier Golf Tourism Hub: A SWOT Analysis,"
ICHRIE Research Reports: Vol. 11:
Iss.
2, Article 1.
DOI: www.doi.org/10.61701/396135.578
Available at:
https://via.library.depaul.edu/ichrie_rr/vol11/iss2/1
