Executive Summary
Environmental awareness is growing and understanding the impact of sustainability pledges on tourist behavior is crucial. This study investigates the effectiveness of such commitments in shaping eco-friendly travel choices. Through a comprehensive analysis of data collected from 475 participants, we examine the influence of sustainability pledges on environmental knowledge, tourist inspiration, and connectedness with nature. Furthermore, our findings highlight the key role of environmental concern in shaping attitudes towards sustainability travel pledges. Practical implications from these findings offer actionable strategies for industry practitioners to promote sustainable tourism, emphasizing the integration of sustainability pledges into promotional materials, the design of inspiring nature experiences, tailored engagement strategies, and implementing practical initiatives and incentives. By fostering collaboration with local communities and conservation organizations, stakeholders can collectively contribute to advancing sustainable tourism practices, ensuring a positive impact on both the environment and the tourism industry's long-term viability.
Recommended Citation
Ali, Faizan; Khan, Usman; and Arkhash, Kamila
(2024)
"Can Travel Pledges Influence Tourists’ Sustainable Travel Behavior?,"
ICHRIE Research Reports: Vol. 9:
Iss.
4, Article 3.
DOI: www.doi.org/10.61701/866896.357
Available at:
https://via.library.depaul.edu/ichrie_rr/vol9/iss4/3
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