Adapting to Disruption: How Traditional Licensed Accommodations Are Embracing Airbnb through Collaborative Competition

Authors

Maria Matthews, Mount Saint Vincent UniversityFollow
Ioannis S. Pantelidis, Ulster UniversityFollow
Rodrigo Lucena, University of BrightonFollow

Author ORCID Identifier

https://orcid.org/0009-0001-1980-6130

Executive Summary

This paper examines how licensed accommodations respond to Airbnb disruption. It focuses on the emerging strategy of ‘collaborative competition,’ where licensed accommodations use Airbnb’s platform as a distribution channel, blending collaboration, with competition. The study highlights a significant shift in business strategy in response to Airbnb's disruption, illustrating initial resistance and retaliation to strategic engagement. This study contributes to the broader understanding of the impact of Airbnb on licensed accommodations and highlights the importance of agility, innovation, and strategic collaboration in the face of disruption, offering valuable insights for both academics and practitioners in the field of hospitality management.

Recommended Citation

Matthews, Maria; Pantelidis, Ioannis S.; and Lucena, Rodrigo (2024) "Adapting to Disruption: How Traditional Licensed Accommodations Are Embracing Airbnb through Collaborative Competition," ICHRIE Research Reports: Vol. 9: Iss. 3, Article 3.
DOI: www.doi.org/10.61701/379498.500
Available at: https://via.library.depaul.edu/ichrie_rr/vol9/iss3/3