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The chapter considers the reduction of poverty through for-profit initiatives, with a critique of global corporations that take goods and services out of the "bottom of the pyramid" rather than developing new markets that provide new jobs as well as export products and services. Thus, the common good is served through economic empowerment without having to appeal to global philanthropy. An inversion of intuitive thinking is proposed whereby models for for-profit initiatives are considered that will contribute to the common good rather than using a notion of the common good to inspire global companies.

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Frontiers of Business Ethics