Executive Summary
This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event practitioners with strategies to navigate digital feedback effectively and improve public perception. Additionally, the report highlights the importance of active social media engagement and comprehensive pre-event information to enhance attendee experiences and promote inclusivity. Ultimately, this study advocates practical insights for event organizers in managing reputational value and delivering successful, secure, and engaging events in today's dynamic event landscape.
Recommended Citation
Carroll, Emma and Murphy, Catriona Dr.
(2024)
"Enhancing Event Reputations: Insights and Recommendations for Secure and Engaging Experiences,"
ICHRIE Research Reports: Vol. 9:
Iss.
5, Article 5.
DOI: www.doi.org/10.61701/311750.093012
Available at:
https://via.library.depaul.edu/ichrie_rr/vol9/iss5/5
Included in
Leisure Studies Commons, Marketing Commons, Public Relations and Advertising Commons, Social Media Commons, Sports Management Commons, Tourism and Travel Commons
