This joint academic/practitioner report segments British Columbia, Canada residents to provide destination managers with new ways to better understand resident perceptions of tourism. The data collection was conducted in April and May of 2022 and had a total of 2,265 valid responses. It was also a practical objective to conduct this research in a manner that is repeatable in jurisdictions beyond British Columbia. This report has confirmed five distinct categories of residents’ perceptions toward tourism, including socio-cultural, economic, environmental, job/career, and Indigenous impacts. In addition to the categories of impacts, a cluster analysis has revealed six clusters of residents based on the five categories: Tourism Ambassadors, Tourism Supporters, Socio-cultural and Tourism Economic Supporters, Neutrals, Concerns about Careers and Environment, and Tourism Adversaries. Managerial implications and opportunities for future destination management and governance are discussed.
Bachman, Jarrett R.; Hodgins, Erin; and Lever, Michael W.
"Rethinking Resident Perceptions of Tourism in British Columbia, Canada,"
ICHRIE Research Reports: Vol. 8:
2, Article 1.
Available at: https://via.library.depaul.edu/ichrie_rr/vol8/iss2/1
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