Publication Date


Executive Summary

Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. Many people have the impression that Gambling is one of the most important entertainment products in Macau; however, in our sample, Gambling was ranked as the second most important entertainment product. Government and entertainment providers should continue their effort to provide more Family Fun and Shows to fulfill the needs of visitors.