Publication Date
2019
Executive Summary
Legal sales of retail marijuana began in Colorado on January 1, 2014. At this time a new market of marijuana tourists was born. The purpose of this study was to better understand marijuana tourists: their characteristics, behavior, and motivations. Marijuana stores and the tourist destinations where they are located can benefit from targeting this niche market. As more states continue to legalize retail marijuana, this research can be useful in various geographical regions in the US.
Recommended Citation
Taylor, Lorraine
(2019)
"Mountains and Marijuana: Motivations of Visitors to Colorado,"
ICHRIE Research Reports: Vol. 4:
Iss.
2, Article 1.
Available at:
https://via.library.depaul.edu/ichrie_rr/vol4/iss2/1
