“Like mother, like daughter.” We say this often in our daily life. But is this true when it comes to the destination brand image of a state versus that of a city within that state? We conducted a study to investigate this. This is a short summary of the findings that have not been published in peer-reviewed outlets yet.
Tasci, Asli D.A. and Wei, Wei
"LIKE MOTHER, LIKE DAUGHTER? A DESTINATION IMAGE COMPARISON BETWEEN FLORIDA AND ORLANDO,"
ICHRIE Research Reports: Vol. 3:
1, Article 6.
Available at: https://via.library.depaul.edu/ichrie_rr/vol3/iss1/6