Article Title

LIKE MOTHER, LIKE DAUGHTER? A DESTINATION IMAGE COMPARISON BETWEEN FLORIDA AND ORLANDO

Authors

Asli D.A. Tasci, University of Central Florida
Wei Wei, University of Central Florida

Publication Date

2018

Executive Summary

“Like mother, like daughter.” We say this often in our daily life. But is this true when it comes to the destination brand image of a state versus that of a city within that state? We conducted a study to investigate this. This is a short summary of the findings that have not been published in peer-reviewed outlets yet.

Recommended Citation

Tasci, Asli D.A. and Wei, Wei (2018) "LIKE MOTHER, LIKE DAUGHTER? A DESTINATION IMAGE COMPARISON BETWEEN FLORIDA AND ORLANDO," ICHRIE Research Reports: Vol. 3: Iss. 1, Article 6.
DOI: doi.org/10.61701/389887.83
Available at: https://via.library.depaul.edu/ichrie_rr/vol3/iss1/6