Publication Date


Executive Summary

More and more tourists have chosen attractions in Vietnam as destinations of their travel not only to explore their hidden charms but also make them greener through their role as green value co-creators. Vietnam is filled with hidden charms for tourists’ discovery such as Sa Pa Mountains, Ha Long Bay, Phong Nha Cave, Hoi An Ancient Town, Da Nang Beach, Mekong Delta, and Phu Quoc Island. Nonetheless, these charms are increasingly less charming and losing the returns of tourists, both international and local, due to the destruction of their green. Although people and factories in the localities are the main “terminators” to the green of tourist attractions, tourists themselves also contribute to their agony. Yet, there have been more and more instances of international tourists who, on their travel journey in Vietnam, volunteered with their companions to clean a part of a beach or a riverbank. They not only “planted” the green in the destinations but also shared green values with other tourists and the local community and fanned the green flames in them. Tourists, in other words, are likely to join hands with tour companies to make tours greener and return the green to tourist attractions. Here is a snapshot of how tourists green up with tour companies.