Publication Date


Executive Summary

Recently, diverse accommodation choices such as clubs have become an extremely important topic for hotel guests, imposing an unprecedented challenge to hoteliers. Examples of other accommodation choices are clubs, karaoke bars, casinos and saunas. It is well-known that tourists’ accommodation choice is an important issue for destinations. The present study thus tried to understand the tourists’ characteristics such as demographics, geographic region, psychographic factors, and behavioral patterns, among different accommodation choice, and provided managerial implications for hotel and tourism practitioners. Since Macau is an entertainment-oriented tourist destination with a variety of accommodation choices, findings are expected to help hotels in Macau to gain competitive advantages over other types of accommodation, find out their most profitable customers, with the ultimate goal of contributing to revenue, and to boost tourism growth of a destination.