Author ORCID Identifier
Nicholas "Nick" Johnston: https://orcid.org/0000-0002-6656-3346
Kelly Way: https://orcid.org/0009-0006-9727-9299
Chloe Tyner: N/A
Betsy Garrison: N/A
Executive Summary
Cannabis tourism offers new opportunities for U.S. hospitality, although regional adoption is limited and complex due to diverse legal frameworks. Through qualitative document analysis (QDA) of regulatory frameworks in 14 Southern U.S. states, this study compares policies on consumption, sales, and employment in states with limited or emerging cannabis programs. Findings reveal that hospitality operators can enhance guest experiences by creating private, wellness-focused cannabis environments and advocating for gradual policy adjustments. However, compliance with strict consumption, licensing, and workplace rules is essential to mitigate legal risks. This study highlights the South's cannabis tourism potential within politically conservative markets, suggesting that cannabis tourism can be a viable niche with a focus on private experiences, safety, and education. The implications developed from this study provide hospitality operators with insights for developing compliant, guest-friendly cannabis services.
Recommended Citation
Johnston, Nick E.; Way, Kelly; Tyner, Chloe; and Garrison, Betsy
(2025)
"Hospitality Operators and Cannabis Tourism in the South: Insights on Policy & Regulations,"
ICHRIE Research Reports: Vol. 10:
Iss.
3, Article 7.
DOI: 10.61701/237993.635
Available at:
https://via.library.depaul.edu/ichrie_rr/vol10/iss3/7
Included in
Hospitality Administration and Management Commons, Legal Ethics and Professional Responsibility Commons, Leisure Studies Commons, Other Economics Commons, Recreation Business Commons, Tourism and Travel Commons
