"Dual Packages of Happiness and Productivity: Enhancing Business Travel" by Seon Jeong Ally Lee, Soo Yeon Kwak et al.
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Author ORCID Identifier

Soo Yeon Kwak: https://orcid.org/0009-0004-0297-9715

Executive Summary

Business travelers play a significant role in the hotel industry. Considering the growing market size of business travelers and the lack of understanding of the rapidly changing needs of today’s business travelers, this study examines attributes that optimize business travelers’ experiences during their hotel stays. A self-administered, open-ended online survey was conducted from business travelers. Results from content analysis identify key themes that contribute to business travelers’ happy and productive experiences. The hotel room atmospherics, food & beverage, and hotel room amenities are viewed as important attributes for business travelers’ happy experience, whereas tangible hotel service, hotel room amenities, and hotel room atmospherics are viewed as key attributes for their productive experience during their business trips. Results suggest implications for enhancing business travelers’ experience design strategy.

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