Executive Summary
The club industry has experienced growing demand for memberships, particularly from younger generations since the pandemic, resulting in resurgent and dynamic changes in members’ behaviors and needs. However, limited data accessibility has hindered clubs' ability to respond promptly to these membership changes. This study identified current issues and challenges in the club industry by utilizing secondary data from an industry survey and analyzing club members' responses and comments on facilities, communication, and social events. Through topic modeling, three main themes were revealed: generational challenges, gender-related concerns, and social function-related issues. The findings indicate that there are diverse opinions and needs among members, particularly in communication and social event preferences, which reflect generational differences. Ongoing challenges related to gender and club facilities were also identified. This study suggests the importance of member clustering, comprehensive club management planning, and interdepartmental collaboration in order to meet diverse member needs and enhance club experiences.
Recommended Citation
Choi, Nuri; Lee, SoJung; and Butler, Jim
(2025)
"Private Clubs in Transition: Addressing Membership Challenges in a New Era,"
ICHRIE Research Reports: Vol. 10:
Iss.
2, Article 2.
DOI: www.doi.org/10.61701/958808.791
Available at:
https://via.library.depaul.edu/ichrie_rr/vol10/iss2/2
