College of Communication Master of Arts Theses

Date of Award

Fall 11-2011

Degree Type

Thesis

Degree Name

Master of Communication

First Advisor

Dr. Paul Booth

Second Advisor

Dr. Kelly Kessler

Abstract

This paper examines the influence that the mass media have had on environmentalism issues since the early 1960s, and how the convergence of media on the Internet has changed the way environmental topics are communicated to and perceived by the public. For the purpose of this paper, mass media refers to all media technologies which are used for mass communication including radio, television, newspapers, the Internet, and films. Using BeGreenWeb, a web site about environmentalism, as a case study, this paper will examine the role of media in environmental awareness and how the Internet can be used effectively to inform the public about environmental issues.

Comments

Student created website as part of her thesis project: www.begreenweb.com

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