Don’t Remind Me: Part-set Cuing Inhibits Consumers Prospective Memory When Reviewing Home Loan Terms
Date of Award
Doctor of Philosophy (PhD)
Jessica M. Choplin, Ph.D.
Sandra Virtue, Ph.D.
Joseph Mikels, Ph.D.
Three experiments examined whether part-set cuing effects might impair consumers’ abilities to remember to check loan attributes on a home-loan disclosure form. In part-set cuing effects, memory is typically impaired when a subset of previously learned items are offered as cues to aid subsequent recall. Participants studied a list of loan attributes to check when they subsequently reviewed a home-loan disclosure form. Results indicated that participants cued immediately prior to reviewing the form remembered to check (visually fixated) a lower percentage of non-cued attributes relative to those presented with no cues (Experiments 1 – 3). The magnitude of impairment increased as the cue-set size increased (Experiment 2) but did not vary according to the correspondence between the cue-presentation order and encoding order (Experiment 3). This pattern of results is consistent with retrieval-strength accounts (response competition or retrieval inhibition) and inconsistent with strategy-disruption accounts of part-set cuing effects. These findings demonstrate that even informed borrowers are vulnerable to deceptive tactics when reviewing government mandated home-loan disclosure forms. Implications for understanding consumers’ vulnerabilities to fraud and poor decision-making are discussed
Leboeuf, Mark Alexander, "Don’t Remind Me: Part-set Cuing Inhibits Consumers Prospective Memory When Reviewing Home Loan Terms" (2014). College of Science and Health Theses and Dissertations. 83.