College of Science and Health Theses and Dissertations

Date of Award

Summer 8-23-2013

Degree Type


Degree Name

Doctor of Philosophy (PhD)



First Advisor

Jessica Choplin, Ph.D.

Second Advisor

Ralph Erber, Ph.D.

Third Advisor

Kathy Grant, Ph.D.


Parducci's Range-Frequency Theory (1965) is applied to the discussion of the effect of mood on evaluations. Consistent with prior research on the effect of mood on judgment, the current study predicts that evaluations of overall satisfaction will be higher among participants experiencing happy moods and lower among those experiencing sad moods. Contrary to prior research, however, it is further hypothesized that evaluations of specific attributes will be lower for participants experiencing happy moods and higher for those experiencing sad moods, which is consistent Frequency Theory. with principles outlined in Parducci's Range-Frequency Theory.

Included in

Psychology Commons