Publications – Dreihaus College of Business
The Consumer as Competitor: Key Drivers of Self -- Production Decisions
Document Type
Article
Publication Date
January 2002
Source Publication
Proceedings of the 2002 AMA Winter Educators' Conference
Recommended Citation
Hamer, Lawrence and Taylor, Gail. (2002) The Consumer as Competitor: Key Drivers of Self -- Production Decisions. Proceedings of the 2002 AMA Winter Educators' Conference. 529-530.
https://via.library.depaul.edu/buspubs/78
