Date of Award
Spring 5-2019
Degree Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Department
Accountancy
First Advisor
Mark L. Frigo, PhD
Second Advisor
Belverd E. Needles Jr., PhD
Third Advisor
Ray Whittington, PhD
Recommended Citation
Stubing, David P., "Measuring and managing customer profitability: Implications for identifying and managing unprofitable customers" (2019). College of Business Theses and Dissertations. 8.
https://via.library.depaul.edu/business_etd/8