Date of Award
Doctor of Business Administration (DBA)
Zafar Iqbal, PhD
Nezih Altay, PhD
Richard Rocco, PhD
While the impacts of corporate strategy and supply chain design on firm performance have been independently studied, the role of supply chain design as an integrated element of corporate strategy is not well understood. This study aims to understand whether alignment between an organization’s strategy type and supply chain design positively impacts financial performance and supply chain outcomes. The study design involved a quantitative survey of 95 management professionals knowledgeable about their corporate strategy, supply chain design, and firm performance. Firm performance was measured in financial terms of perceived profitability and market share gains as well as through use of an adapted perception scale measuring Supply Chain Operations Reference (SCOR) model metrics. The results demonstrated that firms pursuing certain corporate strategies typically select specific supply chain designs. Further, certain supply chain designs have significant relationships with financial measures and drive targeted supply chain outcomes as measured by SCOR. However, the results did not confirm that these supply chain designs broadly convey the impact of corporate strategy to the firm performance measures of profitability and market share gains. In addition, this study provides empirical evidence that agile and lean supply chain designs convey the effects of strategy to the supply chain outcome of Agility. More research must be done to clearly understand what combinations of corporate strategy and supply chain designs generate the targeted financial and supply chain outcomes.
Pudenz, Kyle, "Impact of supply chain design on the relationships between strategy type, firm performance, and supply chain outcomes" (2019). College of Business Theses and Dissertations. 14.