Date of Award
Master of Arts (MA)
Jane Halpert, PhD
Alice F. Stuhlmacher, PhD
Organizations are interested in workforce diversity for a variety of reasons. One way to foster employee diversity is through the use of targeted recruitment practices. While this topic has received attention in the literature, most of the work has examined the effectiveness of recruiting people whose minority status is apparent. Thus, the goal of this research is to explore the effectiveness of recruitment strategies targeted toward individuals whose minority status is not immediately obvious, namely lesbian, gay, bisexual, and transgender adults. Two specific recruitment strategies were used: providing information about domestic partner benefits and providing information about community partnerships. The results of this study suggest that the targeted recruitment strategies were equally effective in eliciting higher levels of perceived P–O fit and organizational attraction among a sample of LGBT adults. These findings suggest that organizations can effectively use targeted recruiting to influence LGBT people’s perceptions of organizations. Future research can help identify whether targeted recruitment has a negative impact on straight people’s perceptions of organizations that use recruitment strategies targeted toward members of the LGBT community.
Abben, Daniel R., "Web-Based Recruitment: Strategies for Attracting LGBT Employees" (2015). College of Science and Health Theses and Dissertations. 104.