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Episode Title
Research, technology and emotions: How political marketing plays a critical role in government and presidential elections
Document Type
Podcast
Publication Date
10-28-2020
Abstract
Elections have evolved the last few decades. From simply polling voters to using big data to sway voters’ decisions, DePaul Driehaus School of Business professor, former White House advisor and author, Bruce Newman, outlines political marketing’s growing influence in elections and, simply, within government. He also shares his analysis of the 2020 Presidential election and what the 2020 winner will need to accomplish before January’s Inauguration.
Recommended Citation
University Marketing and Communications and Newman, Bruce. (2020) Research, technology and emotions: How political marketing plays a critical role in government and presidential elections.
https://via.library.depaul.edu/depauldownload/29
Publisher
DePaul University
Comments
Episode 21 transcript available at https://resources.depaul.edu/depaul-download/episodes/Pages/episode-details.aspx?dpusearchbyid=22#transcript