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Abstract

The incorporation of behavioral economics and cognitive

psychology has profoundly challenged traditional legal

scholarship’s understanding of human decision making. This Article

explores how insights from the behavioral sciences have

fundamentally recast the academy's approach to legal doctrine in

the private law subjects that have long been the foundation of legal

training. By demonstrating systematic cognitive biases and

heuristics that deviate from rational choice theory, behavioral

research has upended the rational choice assumption that anchored

consequentialist analysis of law and left in its wake a more

contingent and context-dependent, and thus a fragmented,

normative landscape.

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