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Keywords

Marketing, Social media, Shalom, Eirene, Servant communication, Social media addiction, SMA, Facebook, Instagram, TikTok, Social Media Advertising

Abstract

This paper will examine social media and the ways in which it currently does and does not contribute to shalom through an examination of both the platforms themselves as well as the content shared through them. As Christ’s ambassadors in the world and the primary funders of social media, marketers have power and an obligation to consider social media’s impact on shalom in the world and to use it in ways that contribute to shalom. This paper will provide several recommendations of how marketers can do this including posting content that intentionally contributes to shalom, engaging on platforms that support shalom, supporting those who are trying to reform social media, and using leverage to improve how social media platforms operate. After reading this paper, marketers will gain an awareness of how their advertising strategies support and impact social media and how they can use that impact to help social media contribute to shalom for its users.

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