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Abstract

Theologians have noted that there are links that exist between religion and business in terms of terminology and imagery. Researchers in business ethics have regularly highlighted religion as a lens through which ethics issues can be understood. Researchers in social psychology have underlined the role of religion for coping with tragedy and uncertainty. The purpose of this study is to bridge these three ideas by exploring religious and moral rhetoric surrounding the financial crisis of the late 2000s. Through a content analysis of news stories in the New York Times concerning the economy and finance, this study demonstrates that in times of economic crisis, the use of religious terms increases as compared to times of prosperity.

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