This report compares hotel reservation website load times to best practice. Long load times can cause users to abandon websites, resulting in lost revenue. Results from our research indicate load times for hotel reservation websites exceed best practice times for both desktop and mobile devices. Site design must consider load time with competing design requirements.
Gerdes, John Jr. and Stringham, Betsy
"Don’t Make Your Guests Wait on Line,"
ICHRIE Research Reports: Vol. 4
, Article 5.
Available at: https://via.library.depaul.edu/ichrie_rr/vol4/iss1/5