College of Communication Master of Arts Theses

Date of Award

Winter 1-2015

Degree Type


Degree Name

Master of Arts (MA)


Organizational and Multicultural Communication

First Advisor

Dr. Kay Yoon

Second Advisor

Dr. Paul Booth

Third Advisor

Dr. Alexandra Murphy


The study explores how internal social media platforms can help geographically dispersed colleagues become more connected, more collaborative, and more willing to share information. The study findings are based on the analysis of three social media/social networking community “teamsites” available online to three different groups within a global law firm: a Real Estate practice, a women’s affinity group, and a marketing department, in addition to interviews with six participants of such teamsites. Following an interpretive paradigm defined by Sarah Tracy (2013), this study considers Electronic Propinquity Theory, Media Richness Theory, and Social Information Processing Theory by evaluating social media as a communication medium for propinquity and self-disclosure. The findings demonstrate a correlation between heightened propinquity, self-disclosure, knowledge sharing, and collaboration among geographically dispersed teams using a shared teamsite platform.

Included in

Communication Commons