Date of Award
Master of Communication
Dr. Paul Booth
Dr. Kelly Kessler
This paper examines the influence that the mass media have had on environmentalism issues since the early 1960s, and how the convergence of media on the Internet has changed the way environmental topics are communicated to and perceived by the public. For the purpose of this paper, mass media refers to all media technologies which are used for mass communication including radio, television, newspapers, the Internet, and films. Using BeGreenWeb, a web site about environmentalism, as a case study, this paper will examine the role of media in environmental awareness and how the Internet can be used effectively to inform the public about environmental issues.
Vandrick, Jessica, "The Internet’s Influence on Environmental Awareness" (2011). College of Communication Master of Arts Theses. 12.