Business Exchange

Article Title

Raising the Bar

Authors

Abstract

Alumnus Jared Smith's startup, RXBAR, is the fastest-growing nutrition bar brand in the United States. Its recent acquisition by Kellogg Co. provided the business with the resources to break into new food categories and access Kellog's R&D resources. The article discusses Smith's entrepreneurship and business philosophy, as well as the education he received.

Recommended Citation

(2018) "Raising the Bar," Business Exchange: Vol. 1: Iss. 9, Article 4.
Available at: https://via.library.depaul.edu/bx/vol1/iss9/4