Abstract
Alumnus Jared Smith's startup, RXBAR, is the fastest-growing nutrition bar brand in the United States. Its recent acquisition by Kellogg Co. provided the business with the resources to break into new food categories and access Kellog's R&D resources. The article discusses Smith's entrepreneurship and business philosophy, as well as the education he received.
Recommended Citation
(2018)
"Raising the Bar,"
Business Exchange: Vol. 1:
Iss.
9, Article 4.
Available at:
https://via.library.depaul.edu/bx/vol1/iss9/4
COinS