Faculty Focus: Marketing Professor Prepares Students to Embrace Big Data

Authors

Abstract

Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.

Recommended Citation

(2015) "Faculty Focus: Marketing Professor Prepares Students to Embrace Big Data," Business Exchange: Vol. 1: Iss. 3, Article 4.
Available at: https://via.library.depaul.edu/bx/vol1/iss3/4