Abstract
Business case studies bring contemporary business issues to life for students. DePaul's Jacobs & Clevenger Case Writers’ Workshop, has been helping to hone the skills of future marketing professionals for 25 years through a business conference, case-writing workshop, and publication of select cases. The exercise helps students connect theory to practice and provide a useful framework developing marketing strategies at work.
Recommended Citation
(2020)
"Scholarly Pursuits: Marketing Case Workshop Celebrates 25 Years,"
Business Exchange: Vol. 1:
Iss.
13, Article 7.
Available at:
https://via.library.depaul.edu/bx/vol1/iss13/7