Franchisees' Optimism Bias and the Inefficiency of the FTC Franchise Rule

Authors

Uri Benoliel
Jenny Buchan

Recommended Citation

Uri Benoliel & Jenny Buchan, Franchisees' Optimism Bias and the Inefficiency of the FTC Franchise Rule, 13 DePaul Bus. & Com. L.J. 411 (2015)
Available at: https://via.library.depaul.edu/bclj/vol13/iss3/3