Full Title of Thesis or Dissertation
Department/Program Conferring Degree
Leadership & Policy
internet, political campaigns, social media, campaign strategy, advocacy tools
This paper explores the use and effectiveness of Internet Advocacy Tools, including Twitter, Facebook, Email, and blogs, in American Political campaigns in order to better understand their role in the American electoral process. Data was collected through a census of political campaign professionals immediately following the 2010 Congressional elections. The results of this research indicate that simply utilizing Internet Advocacy Tools is not enough to win an election, and that campaign professionals of all political persuasions have reservations regarding their across-the-board usefulness and effectiveness, despite presenting some certain advantages over traditional campaign methods and tools.
Shapero, Andrew J., "Campaign strategy in the internet age: The use and effectiveness of internet advocacy tools in American political campaigns." (2012). College of Liberal Arts & Social Sciences Theses and Dissertations. 134.