Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.
"Millennials and the Experience-Driven Economy,"
Business Exchange: Vol. 1
, Article 4.
Available at: http://via.library.depaul.edu/bx/vol1/iss8/4