Abstract
Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.
Recommended Citation
(2015)
"Faculty Focus: Marketing Professor Prepares Students to Embrace Big Data,"
Business Exchange: Vol. 1:
Iss.
3, Article 4.
Available at:
https://via.library.depaul.edu/bx/vol1/iss3/4